TV Station sites Drive over 1.6 million searches to MyLocalLookup.com



Dallas, TX – Rev Up, a leading provider of revenue solutions for television stations across the country, announced today that MyLocalLookup.com surpassed 1.6 million searches for the month of April, most of which was driven by television stations websites. MyLocalLookup is currently working with 35 TV stations and is projected to be at or above 50 by years end.

MyLocalLookup™ is a local business directory and sales program offered to TV stations that provides businesses in each DMA the means to combine their television advertising with a powerful online component.

“All stations are looking for ways to generate new business and offset current losses in billing …this, and our desire to integrate our television and internet platforms led us to partner with My Local Lookup and I’m very pleased with or decision to do so…” says Dean Radla, DOS at FOX 29 in San Antonio. “My Local Lookup allows us to provide a multi-platform marketing solution for our clients, driven by the power of television and supplemented by the enhanced marketing message delivered by My Local Lookup.”

“In the ever changing world of the Internet, local broadcasters are trying to figure out ways of creating new revenue through online media … and it’s proven to be very challenging, said Jeff Palmer, Rev Up’s CEO. “We have emerged in the last 2 years as one of the premier media companies within the television industry. Currently, Rev Up’s programs are in over 60 stations across the country.

About Rev Up
Rev Up is a full service media promotions company specializing in local search and business directories, multimedia, television production, broadcast design and media and sales consulting. Click here to learn more.

9 in 09 – April



1. Opened Twitter Accounts – in an effort to better promote our brands and our clients, we started to “tweet”. We now have Twitter accounts for both BeyondTheTV and My Local Lookup. Follow us on twitter via @beyondthetv and @mylocallookup.

2. New Product Design – American Idol continues to whittle down the contestants, but hopefully they will keep all the judges, because “We Love Paula Abdul” (our newest design). Show your love.

3. DIY Presentation – Stations have expressed interest in presenting the BeyondTheTV program to potential advertisers, so we have created a “Do It Yourself” presentation on DVD.

4. New Product Design – Parks and Recreation starring Amy Poehler made its debut on NBC, so we thought we would debut a nifty little design for the show. See the new “Let’s Build a Park Together” design here.

5. New Banner Set – To give stations more choices on where to place banners on their site, we have created a whole new banner set that includes ten different banners to choose from.

6. New Product Design – CBS has a hit on its hands – the Numb3rs don’t lie. We created a new design for all the math fans out there. See it here.

7. Dual-Advertiser Tag-out Spot – For markets that want to spotlight a couple of advertisers while promoting the BeyondTheTV program, we have created a tag-out spot to include ten seconds at the end for logos.

8. Video Playlists – In order to allow clients to show more than one video on their ActionPage, we have implemented a player that supports playlists.

9. New Product Design – Fox chose their new hit show “Lie to me” over President Obama. That is certainly worthy of a new design. Get yours here.

In Production


As head of production here at Rev Up, my blog will consist of anything, and possibly everything to do with production. It might be tips to help you write a better script for your next commercial. It could be places to find creative ideas. It may be our latest promo spot for Beyond The TV or My Local Lookup. Maybe a link to a unique national or local TV spot that I came across and liked. Or it might just be a viral video that I think is funny. I like funny. Whatever it is, I’ll do my best to bring you an idea or technique that you will find useful, or at the very least, entertaining.

Once a month I will feature one of our very own Beyond The TV or My Local Lookup advertiser commercials that stands out from the crowd. To start it off my first pick is William Wesley Grand Salon & Spa. Their action page has been a part of Beyond The TV in Davenport with KWQC since February 2008. This is classy motion graphics married to the perfect retro audio track. Not something you can do on a shoe string budget, but they got what they paid for. The right spot to attract the upscale clientele they’re looking for. Well done!

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