LocalProud “A Coupon Program Without the Coupons”



Rev Up annouced today a new program called Local Proud!

The “Go Green” movement just got another ally with a brand new program called Local Proud. Now local businesses can cut down on their traditional paper coupons by offering their customers special offers just for displaying a card or their mobile phone. Local Proud Perks cards are distributed by participating business at no charge to consumers. But there is more than meets the eye to this clever program. It also pushes the concept of shopping locally and invoking a sense of pride to the community.

“It’s a great way to stimulate the local economy, while at the same time, reminding consumers that local businesses are a valuable asset to our communities”, says co-founder Jeff Palmer of Dallas, Texas-based Rev Up, LLC.

Palmer, along with partners Randall Duncan and David Welsh formed Rev Up, LLC in 2005 as a media promotions sales company to assist television stations with new media platforms. Over the last five years, they have assisted TV stations in securing over 30 million dollars of new revenue. Leading the industry as innovators with new branding concepts for its programs, Rev Up continues to change the way media outlets service their customer base.

“We are constantly creating new ways for our station partners to generate revenue, however, the recession has brought a lot of challenges when it comes to local sales. Local Proud is the perfect solution to both the media and the local businesses in an economy that is still struggling to get back on its feet”, comments Palmer.

Since Rev Up has its roots in the television industry, that has been they’re main focus since inception. But now, with the Local Proud program, they are geared to go beyond TV and into other media like newspaper, radio, local circulars and more.

Just out of the box in March 2010, Local Proud launched in partnership with WKBW television in Buffalo, New York. They love the concept so much, a weekly television program with the same name is in the works to debut later this year. Re Up is assisting by producing all the show elements for the opens, closes and bumpers – which adds another unique element to this company. Rev Up produces all the promotional materials for its programs including videos, graphics, TV spots and even custom music.

Local Proud is currently forming partnerships with local media in Dallas to launch in May. Other markets will soon follow.

9 in 09 – May



1. New BeyondTheTV – Final preparations were made for the all new BeyondTheTV and will officially launch in three markets on June 1.

2. New Product Design – In an attempt at more product sales, Jack prompted Liz to come up with more catch phrases for the show – thus creating the popular, “That’s a Dealbreaker Ladies!”. We wanted more product sales too. Get it here.

3. New My Local Lookup TV Spot – Our new spot focuses on the frustration of trying to find a local businesses online through most major search engines. This one is aptly titled “Google Fail”.

4. New Product Design – If you love Gossip Girl on The CW network, then you’ll love the “I love gossip” design. We’d love you to get one now.

5. New Hosting Company – In an effort to improve speed and reliability of our network of sites, we have switched to MediaTemple to handle our hosting needs.

6. New Product Designs – Since we made our debut on Twitter last month, we thought we would step outside the TV designs for one week to unveil a new Twitter section.

7. Resource Site (for Advertisers) – We are slowly putting together a site that will include tips, techniques and links for advertisers to get a better hold of their marketing efforts. Sections include articles on television and internet marketing, online services, understanding and utilizing the BeyondTheTV website and more. Check it here.

8. New Product Design – Football season will be here before you know it, so we’ve put out a design just for “Friday Night Lights” fans. See it here.

9. New Watch TV section – We have put together an all new watch TV online section that utilizes some new features on partner site, Hulu. Be sure to give it a look.

9 in 09 – April



1. Opened Twitter Accounts – in an effort to better promote our brands and our clients, we started to “tweet”. We now have Twitter accounts for both BeyondTheTV and My Local Lookup. Follow us on twitter via @beyondthetv and @mylocallookup.

2. New Product Design – American Idol continues to whittle down the contestants, but hopefully they will keep all the judges, because “We Love Paula Abdul” (our newest design). Show your love.

3. DIY Presentation – Stations have expressed interest in presenting the BeyondTheTV program to potential advertisers, so we have created a “Do It Yourself” presentation on DVD.

4. New Product Design – Parks and Recreation starring Amy Poehler made its debut on NBC, so we thought we would debut a nifty little design for the show. See the new “Let’s Build a Park Together” design here.

5. New Banner Set – To give stations more choices on where to place banners on their site, we have created a whole new banner set that includes ten different banners to choose from.

6. New Product Design – CBS has a hit on its hands – the Numb3rs don’t lie. We created a new design for all the math fans out there. See it here.

7. Dual-Advertiser Tag-out Spot – For markets that want to spotlight a couple of advertisers while promoting the BeyondTheTV program, we have created a tag-out spot to include ten seconds at the end for logos.

8. Video Playlists – In order to allow clients to show more than one video on their ActionPage, we have implemented a player that supports playlists.

9. New Product Design – Fox chose their new hit show “Lie to me” over President Obama. That is certainly worthy of a new design. Get yours here.

9 in 09 – March



1. My Local Lookup Intro Spot – To introduce the “Local Proud” campaign and concept into each market, we’ve create a thirty-second intro spot that shows the logo and lets the viewer know that they will be seeing a lot more it.

2. New Product Design – Jimmy Fallon debuted on the late night talk show circuit this month, so we thought we would debut a design in his honor. See the Late Night at Studio 6B design.

3. New Landing Page – The landing page of My Local Lookup has been simplified with a fresh new look by our talented web designer Matt, here at Rev Up! We’ve made it easier to begin your search and included links to our partner stations and a quick way to easily view our latest TV spot.

4. New Product Design – Everyone needs an old shirt to paint in. Now here’s a new shirt to paint in. Get your Gary’s House Painting shirts here.

5. Window Decals – Each new member of the My Local Lookup program will be given a window decal to display on their storefront to show their affiliation with the program. The easily removable decal prominently displays the new Local Proud logo.

6. New Product Design – Jack Bauer needs all the help he can get. Maybe sporting the cool new CTU (Counter Terrorist Unit) design might help him out. I doubt it, but give it try any way.

7. New Video Streaming – in order to better serve our clients, we enlisted the services of Bits on the Run to handle our video streaming. We will slowly change over all current clients for a smoother video viewing experience.

8. New Product Design – It’s obvious that not everybody hates Chris Rock. You can show that you are certainly not of them too with the new “I don’t hate Chris” design.

9. What You Won’t See on TV – The Internet is full of undiscovered “gems”. We’ve added a special section on the BeyondTheTV website dedicated to web video and vloggers. Check it out.

Nine in 09 – February



1. Cameo Spots – New fifteen second commercials were created to target advertisers with smaller budgets for the My Local Lookup program. They are essentially “mini donuts” that feature the search box and a keyword that relates to the business and their logo appearing as the results.

2. New Product Design – One of the hottest shows on NBC right now is 30 Rock. The 30 Rockefeller Plaza design lets you be as cool as Tina Fey. Check it Out.

3. Local Proud campaign – We commissioned the talents of Jason Lucas to create a music driven campaign for My Local Lookup. It stems from the idea that communities must band together to keep their economies strong and be proud of local businesses. Hear it here.

4. Staff Blogs on Corporate site – Lots of things are happening at Rev Up right now and we thought we would create a way that each department could share what is going on with regular staff blog entries. The only problem is, we’ve got so much happening at Rev Up right now… we don’t have much time to blog!

5. New Product Design – It’s the place where McDreamies are made – Seattle Grace. Grey’s Anatomy fans get another design added to the shop. See it here.

6. House Savvy – With the influx of housing on the market today, we thought we would create a way for stations to easily develop a real estate show. Not only do we provide all the graphics for television, we also provide a complete backend management system to easily post each home segment on the web.

7. New Product Design – It was about time we put Gossip Girl in the shop, so we came up with a very trendy design -Upper East Side. Get one for the gossip girl in your life. Get it here.

8. After Event Landing Page – After the dust settles from our BeyondTheTV events, stations wanted a place online that gave a little more explanation of all the program offers the advertiser, so we developed a special landing page that points out the features and the benefits.

9. New Product Design – We rounded out the month with a new design that is more of a request – Buy More. Sure it is where Chuck works, but right now, it is what the economists wish we would all do. Buy a Buy More shirt today.